This composition is an odd one, but their is a lot of principles used. For example what the artists used a lot was the use of repetition, what the artists does to show repetition is they repeat the same lyrics over and over again. Also rhythm was used in the artwork to match up the music and media used.
Personally I find this work hard on the eyes because there is so much going on and they made a poor use of the green or black screen. It is very evident that there is left over black from the screen that they used, and they start to get sloppy at the end.